ONE SAFAL MAGAZINE (4th Edition)
ONE SAFAL MAGAZINE ( 4TH EDITION )
PROBLEM
SAFAL Group required a hybrid internal publication that would serve as a shared platform for employees to connect, interact, and share perspectives across the organisation. The objective was to strengthen collaboration, spark innovation, and reinforce a sense of One SAFAL across departments, business units, and regions.
SOLUTION
We developed a new identity and editorial direction, curated and refined content, and designed engaging layouts supported by strong visual storytelling. The magazine was produced as a digital-first publication, complemented by a targeted readership engagement strategy to drive participation, interaction, and sustained relevance.
IMPACT
- Elevated diverse voices in the organization across all its African businesses.
- Increased leadership visibility across multiple stories.
- Produced reusable content assets for multiple platforms.
- Provided clearer insight into what topics truly resonate.
- Transitioned the magazine from participation-driven to impact-driven engagement.
