BUILDING TRUST
PROBLEM
SAFAL Group sought a clear, engaging roadmap to bring its HR Policy to life across the organisation. The challenge was to translate critical policies: Sexual Harassment, Business Code of Conduct and Ethics, Whistle Blowing, and Competition Law, into content that was accessible, relatable, and meaningful, while fostering understanding, trust, and accountability at every level.
SOLUTION
We developed and communicated a structured internal program designed to promote a healthy, respectful, and safe workplace culture. Through clear messaging, human-centred storytelling, and strong visual communication, we simplified complex policy content and increased awareness, comprehension, and adoption of the HR Policy among employees across the Group.
Brand Strategy | Creative Design | Internal Communications | Videography & Photography | Digital Marketing
IMPACT
- Greater awareness and adherence to company policies
- Improved workplace culture through transparency and accountability
- Reduced misunderstandings and conflicts across teams
- Stronger engagement and participation in internal initiatives
DELIVERABLES
- Dedicated Website (SEE HERE)
- Groupwide comms
- Campaigns eshots
- Collateral
- Engagement initiatives
- Digital campaign
- Video Production
LOCATIONS
Across all Safal Group operations in Kenya, Uganda, Tanzania, Rwanda, Ethiopia, South Africa, Zambia, Mozambique and Namibia
Project Info
Client:
SAFAL GROUP
Objective
Build trust by sensitising employees on Safal Group HR policies
